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Pets at Home launch Marie Curie pet charm to support charity

All profits from the charm will go towards helping those suffering from a terminal illness

Pets as Therapy (PAT) and Pets at Home have launched a daffodil collar charm for pets to support the Marie Curie’s annual fundraising campaign, the Great Daffodil Appeal.


The charm was modelled by PAT for Marie Curie volunteer, a nine-year-old cockapoo called Dennis, who took time out from his tour around the wards in Liverpool’s Marie Curie Hospice to attend the shoot.

All profits made from the sale of the £1 charms will help people living with a terminal illness, their families, and their pets, to make the most of the time they have left together. It will be sold at Pets at Home stores nationwide and online.

PAT dogs help to provide support to patients alongside more than 2,000 Marie Curie nurses. The charity also offers an information and support line which is accessed by thousands and gives free and confidential emotional support about any aspect of terminal illness, as well as offering help with bereavement.

Peter Pritchard, group CEO, said: “We are delighted to be working with Marie Curie to help the UK’s pets support such a fantastic charity. Dennis, a wonderful PAT dog, looked fantastic in his new daffodil collar charm, and we couldn’t be prouder of the work he and the other PAT dogs do, as well as of course the amazing work of the Marie Curie community nurses and hospice staff.

“We are already absolutely staggered by the response of our customers and their pets to the charm and we hope the new modelling shots from Dennis can inspire more pet owners to buy a charm and help people living with a terminal illness across the UK.”

Meredith Niles, executive director of fundraising and engagement, added: “There are lots of different ways people can support the Great Daffodil Appeal, from donating and wearing a daffodil pin, to taking 10,000 steps every day in March as part of Step into Spring, but we are really excited to now be able to offer our furry supporters a way to support the appeal too.

“Every donation and daffodil worn – by a person or a furry friend – helps Marie Curie provide vital care for people living with a terminal illness and support for their families.”


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