Cancer Research UK brings ‘premium’ shopping experience to London

The charity’s Marylebone store reopened after being redeveloped by creative director Emma Slade Edmondson and interior designer Nadia Themistocleous

Cancer Research UK is aiming to bring high-end fashion to charity shopping, with the launch of a boutique style store in London this February.

The charity’s Marylebone premium shop reopened on Saturday 2 February after being redeveloped as a concept store that showcases the charity’s high-end fashion and homeware products.

Customers will be offered selection of designer and unique pre-loved pieces, as well as current fashion forward finds, whilst helping to fund Cancer Research UK’s research.

Working with renowned creative director and consultant, Emma Slade Edmondson, and London interior designer, Nadia Themistocleous, the premium shop has a modern and minimal design, helping to evolve perceptions of charity shopping.

Julie Byard, director of trading at Cancer Research UK said: “Our Marylebone store has been designed to offer a unique shopping experience. A fabulous selection of premium quality fashion and homeware pieces are available in this store, which we hope will help to boost the growing popularity of charity shopping by showing that our shops have plenty on offer for anyone with an eye for fashion.

“We’re incredibly grateful to everyone who chooses to donate, shop or volunteer at any one of our 600 Cancer Research UK shops, giving great quality home and fashion items a new lease of life. We receive no government funding for our research, so rely entirely on the generous support of the public. Money raised by products that have been generously donated to us helped raise £25m to beat cancer last year.”

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