JustGiving said the move comes after “months of close work” with the regulator to ensure that it provides the “clearest information possible to fundraisers and donors of their
rights and responsibilities, as well as what they can expect from JustGiving in terms
of service, costs and security”.
Keith Williams, general manager of JustGiving in the UK and Ireland, said: “JustGiving sees our continued and close partnership with the Fundraising Regulator as a fundamental way to begin to strengthen public trust in the charity sector, that we all know provides so much good in the world.
With the changing and deepening consumer expectations around trust and consumer
experience, this will be a renewed commitment from JustGiving to our charity partners
to work closely, collaboratively and openly to ensure we are providing clear guidance
to donors, fundraisers and charity partners alike.”
JustGiving’s commitment to upholding the Code of Conduct will be coupled with a
continuing consultation process, which will provide a renewed focus on listening and
reacting to the needs of the platform’s charities.
Gerald Oppenheim, chief executive at the Fundraising Regulator, added: “We are pleased to have JustGiving sign up to the Code of Fundraising Practice. The code was created to ensure that the public can have trust in our sector—and with online donations continuing to grow, it is more important than ever that platforms like JustGiving commit to upholding that code. We look forward to working closely with JustGiving to do just that.”
JustGiving revealed it has also been working with charity partners since November on a consultation process discussing how to best work together in an environment of “increasing public and governmental scrutiny” and is planning to release the outcomes of this consultation in the coming months.